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IES College of Education offers BBA course 

BBA provides a first step towards a master’s degree MBA with a wide variety of choices for specializations. Students can build on these strong foundations and move on to areas like finance, marketing, personnel, journalism, advertising, public relations, quality management, mass media, insurance, banking, BPO sectors, research, consultancy, entrepreneurship, staff training education etc.

BBA (Bachelor of Business Administration)

Duration- A Three year degree course with 6 Semesters

Intake: 120 Seats 

Major Papers

Semester I

Semester II

Semester III

English Language

Business Communication



Introduction to computers

Principles of Management

Business Statistics

Financial Accounting

Business Law

Indian Culture & Business Ethics

Marketing Management

Personnel Management

Financial Management

Production Management

Business Organization


IV Semester

Semester V

Semester VI

Organization  Behaviour

Business Policy

Quantitative Techniques

Research Methodology


Management Information System

Retail Concepts & Strategies

Marketing of Financial Services

Specialization I Paper I

Specialization II paper I

Business Environment

Environmental Studies

Specialization I Paper II

Specialization II Paper II

Field Work & Comprehensive Viva Voce

The Students get practical exposure through industrial visits, interaction with experts and guest lectures. Regular field visits and study tours are a part of learning process. The Vth and VIth semester students can opt for duel specialization by choosing any two subjects out of Finance, Marketing and Human Resource. The field work and comprehensive viva is based on Research Work which is evenly spread over the VIth semester. The assessment is on the basis of seminars, team-work, organizing and planning, role plays. On the job training is offered in specialized areas.